More on Deal Aftermath

Dear Client:Hours after the announcement that HEINEKEN N.V. would acquire a 50% share in Lagunitas, HUSA CEO Ronald den Elzen and chief sales officer Ray Faust hosted a call with their network to add color around the deal and outline priorities for all their brands for the year's end.Ron told callers-in that the acquisition "underlines the confidence of Heineken in the U.S. beer market." At the same time, "Lagunitas will provide Heineken the opportunity to build a strong foothold in