Beer Better, But Still in General Malaise

Dear Client: Overall beer looks to be on a sequential trend improvement in the latest Nielsen. The four weeks stretching to June 27 (All Outlet) shows beer volume has made its way back to flat, and dollars are up 2.3% in the latest set and 3.1% YTD. (The prior four weeks to June 20 saw volumes down 1%, and late May to early June volumes struggled as well.) A large part of this improvement is owed to crafts and imports,