Happy Days Are Here Again?

Dear Client: "High-End beer volume is now large enough to OFFSET the losses of Premium and Below Premium segments so I think we will continue to see positive numbers for the beer category on a go forward basis," writes consultant Bump Williams of Bump Williams Consulting. A few observations: 1."With the exception of the Drug trade channel which is of course the smallest piece of the business, Beer business is returning to growth on both a $ and Volume basis