Getting Buzz The Hard Way

Dear Client:If they wanted people to talk about it, they succeeded. Budweiser's "Brewed the Hard Way" Super Bowl ad may have ticked off some craft brew aficionados, but it might have done something else, too: Sell beer. Early reads from ad scoring agency Ace Metrix report that the controversial spot, which promenaded pics of ice-cold Bud ("brewed for drinking/not dissecting"), scored almost 30% higher than any other beer ads in the trailing 90 days, and above average for "attention" scores