More on Montejo Moves

Dear Client:Here's a little more on Montejo placement and marketing spend via recent sell-in sheets and wholesaler letters. Shelf placement, unsurprisingly, will be "incremental space next to other Mexican beers," with a 365-day shelf life. As we reported yesterday, pricing is listed at "parity with Mexican imports like-size configurations." Year one marketing and media support will reach $6.5 million, with roughly $4 million targeted at radio, OOH, digital and print. A few other points on Montejo: It will be interesting