The Coming Beer Boom?

January 23, 2014Dear Client: There hasn't been too many folks out there that are predicting an upswing in beer volumes, particularly for big beer, but we found one yesterday. Judy Hong at Goldman Sachs writes that "after delving into the demographic drivers of the alcohol beverage category, we remain bullish on the prospects for alcohol consumption growth over the next few years and believe mainstream beer is likely to show the greatest volume acceleration." That's some good and welcome news.