Going Digital

November 19, 2013Dear Client: Many distributors told BBD that they were impressed with A-B's digital strategy at their conference. Their director of digital strategy, Azania Andrews, has some serious digital chops. After earning her MBA at Harvard Business School she joined advertising agency WPP Digital, the digital investment arm of WPP, before joining A-B. And in typical A-B fashion, they are tackling digital from many different angles simultaneously. THREE TEAMS. A-B has three digital teams. They opened a Strategy and