Innovation for What?

Dear Client: Earlier this year IRI's Dan Wandel shared that total new brand sales generated almost 7 million largely incremental case sales in supers last year, by far the largest he'd seen since they've been tracking it (around 2004). That innovation was largely driven by the big guys. "ABI went from having $28 million dollars based on innovation or new product sales [in US supers in 2011] to having $160 million. ... MillerCoors, led by packaging innovation, went from about