MillerCoors Unveils New Ads and New Distrib Standards

Dear Client:MillerCoors unveiled new marketing for its big light brands in day two of its distributor convention, but the most buzz and applause came from the new Miller Lite work. Basically, Miller Lite's issues stem from: 1. Miller Time is a good campaign but isn't breaking through enough; 2. Punch top cans have low awareness, so despite the sales swing in cans to positive territory, the benefit isn't being leveraged to its highest use, and 3. Miller Lite's trends aren't