New News Sells Beer, Apparently

March 1, 2013Dear Client:We'll get to the state of the union. The headline for this year's Symphony IRI/BA Power Hour summing 2012 beer trends could have read "BIG YEAR FOR BIG BEER INNOVATION." Actually, it was "Yes! Craft Can." That's fair - craft gained on many fronts, now up to a solid 12 share in grocery the 52 weeks to January 27, with velocity up for the past 4 years, and double-digit dollar sales growth the past 7. But total