A-B and MillerCoors Take Different Paths … to Losing Share

Dear Client:A-B has lost a half a share point this year, while MillerCoors has lost slightly more at 0.6 volume share points in Symphony IRI 52 week scans. This trend has been going on for four-odd years. So it would seem both brewers are nearly neck-and-neck in the race toward losing 10 share points in twenty years. It may give some indigestion to think that the great brewers of today could be the Stroh, Schlitz, or G. Heileman's of tomorrow.