Sweet Flavored Beer Driving Beer Growth

August 9, 2012Dear Client:In the latest four weeks to July 21, Nielsen all channel scans show beer volumes up only 0.7%, which is a quite a slowdown from the previous scans. And here's the thing: you take out FMBs and cider, and beer volumes were only up 0.2%. FMBs are up 13% and cider is up 80%. Premium beer is down again, down 1.4%, below premiums are down 3.7%, while imports are up 0.9%. And craft, yes it's up 14%.What's