But New Packaging, New Focus on Sam Adams Coming

August 2, 2012Dear Client:Boston Beer Co. yesterday reported depletions growth of 7% for Q2, and an upwardly revised full-year depletions estimation of between 8% - 12%. That's up from the previously communicated 6% - 9% range, partially on the strength of recent rollouts. Year-to-date depletions through the 29 weeks ended July 21 are estimated to be up approximately 10%, thanks to seasonals, Twisted Tea and Angry Orchard. Core shipments grew 7% for the quarter; The Freshest Beer Program was attributable