Beer Business Daily – beer industry news and numbers

An Inflection Point of Revival

May 30, 2012 An Inflection Point of RevivalDear Client:Echoing yesterday's issue of BBD, beer may have reached an inflection point of revival, says a new report from Morgan Stanley. Two key reasons: volume performance to date and the notion that beer is gaining shelf space. Plus, pricing is doing okay. VOLUMES. Volumes 1.3% in Nielsen scans so far this year. Subsequent data for the four weeks through May 5 in supermarkets showed a decline of 0.3%, but Morgan Stanley head

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