Craft Wins 2011? Not So Fast

Dear Client: Barrels of ink have been spilled over the past year describing how big beer has lost out to craft. It was the driving storyline of 2011. And while it's true A-B lost 0.8 share points and MillerCoors lost 0.4 market share points in YTD Symphony IRI all-channel scans to Christmas Day, and craft and imports gained 0.4 points each, the fact remains that both A-B and MillerCoors didn't perform too badly where it matters: premium lights and super-premiums.