Thoughts on High-End Pricing

November 1, 2011Thoughts on High-End PricingDear Client:A few observations on pricing, to pass the time. As A-B leads domestic premium and sub-premium pricing up twice a year for two years now, to the tune of 2-3% per time, it will be interesting to see in the Spring how the high-end players respond. Crown has made a few price moves, most prominently with Modelo Especial in a few markets which is on fire (notwithstanding the reduction in New York which is