Beer’s Big Comeback

July 25, 2011Beer's Big Comeback Dear Client:Our Truth Squad is the smartest group of beer folks on the planet. Why? Because they told me Independence Day weekend beer sales were robust, and darned if they weren't spot on. Dan Wandel of Symphony IRI Group got BBD some early numbers for this important beer drinking holiday, and he is pleased to report that the beer category posted a 1.5% increase in case sales, and a whopping +3.7% increase in dollar sales