Is it Going to Be A Tough Year for Distributors?

April 4, 2011Is it Going to Be A Tough Year for Distributors?Dear Client:While shipments have been terrible so far in 2011, down over 4%, scanner data shows that beer sales are improving. Is this going to be a breakthrough year for distributors to return to topline growth? Well, in addition to premium beer sales returning to growth, craft beer's growth, Crown's growth, and the positive mix shift all that entails, there are signs that distributors could have a tough summer.