Crown Seeks to Keep Momentum Going

March 7, 2011Crown Seeks to Keep Momentum GoingDear Client:Crown Imports just wrapped up their distributor meetings this week amid more upbeat sales numbers. "Momentum" was their chosen theme -- mass times velocity -- and Crown's numbers have shown some momentum lately. Their stated goal long-term is to become the third major US beer company capturing a 20% dollar market share. Most of the new news for Crown centered around new package designs on several brands/packs, stronger cartons (this one got