Beer Business Daily – beer industry news and numbers

Crown Kicks Off Summer Promo

Dear Client: In a bid to keep Cinco de Mayo displays up through Memorial Day and July 4 holidays, Crown Imports launched an integrated "Win a Beach Getaway" promotion this week, running through July. The crux of the program is a sweepstakes where 2,000 shrink wrapped bottles of Corona and Corona Lt are randomly placed in 12, 18, and 24 pack NR cases. The bottle contains an entry code to enter on a website (coronabeachgetaway.com) for a chance to win

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