A-B To Replace Coors as NFL Sponsor
Is it a Worth It?

Beer Business DailyDear Client: It's official: Anheuser-Busch's Bud Light is to replace MillerCoors' Coors Light as the official beer sponsor for the National Football League, starting in the 2011 season. A-B's vp media/sponsorship Mark Wright was the chief architect and ran herd on getting this deal in the hopper, we hear. As reported, MillerCoors said it bowed out of the bidding. No price was given for the multi-year deal, but the buzz in the sports world pegs the deal at