Dear Client:Since the repeal of Prohibition, the US beer industry has been dominated by pale pilsner style beers -- what Greg Koch of Stone Brewing derisively calls "fizzy yellow beer." And the lighter the beer, the more Americans drank it. Bitterness units for big brands like Budweiser steadily dropped as the American palate favored ever-lighter beer. Coors Banquet, the lightest of the regular lagers, rocked out West while in the Midwest, upstart Miller introduced a low calorie light beer, Miller
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE