A-B and Pepsi Pool Media Spending

Dear Client:In a new development that is striking fear into the hearts of Madison Avenue while simultaneously warming the shrivelled black hearts on Wall Street, AB InBev and PepsiCo are pooling their media buys to gain more leverage, likely saving both companies millions advertising costs, fronts Ad Age's Jeremy Mullman. Together, the two companies wield a whopping $1.15 billion on U.S. measured media. You will recall that ABI and PepsiCo had announced a "joint-purchasing agreement" in October, where they would