Dear Client: The economy has slowed beer sales, including crafts, but they are still far outperforming the beer category as a whole, and pricing is strong too. In fact, the highest price craft brands are the ones growing the most. That's the conclusion by Dan Wandel, vp at IRI during the Brewers Association's PowerHour teleconference. The craft segment increased sales by 1.8 million cases in 2009 in IRI scans. That's the sixth straight year that crafts have outperformed beer in
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