Popkin Joins KEG I, LLC

BBD has learned that KEG I, LLC, the group of 11 prominent distributors who are on the hunt for distributorship acquisitions around the country, has made a key hire to aid them in their search. Jeff Popkin, who recently left Mike's Hard Lemonade, but who was most known as the VP Sales-Western United States at Coors Brewing Co., has joined KEG I as their new chief executive officer with the purpose of seeking out and executing acquisition deals.KEG I is