Blue Moon Moves Away From Its Crafty Roots

Dear Client: Molson Coors is preparing to launch a new brand platform for Blue Moon, aimed at transcending its craft beginnings. On the company’s Q3 earnings call yesterday, MC chief Rahul Goyal noted that Blue Moon is repositioning "away from its craft beer roots and into a more modern premium space, which you'll soon begin to see in our marketing and our approach at retail," per call. We inquired about more. “Blue Moon was born on draft at the Sandlot