Stateside Brands Takes a National Swing at Tequila RTD White Space

Dear Client: Stateside Brands' founders do not appear to sleep. Super Lyte is running toward roughly 4 million cases this year; Surfside could reach 16 or 17 million cases by year's end. And yet, co-founder Clem Pappas came back on BeerNet Radio this week to debut yet another new brand. This one is Playa Vida, an RTD tequila, and Stateside is launching it nationally out of the gate in time for spring resets (March/April). Clem told us all about the