THC Bev Trends “Increasingly Look Like the Overall Beverage Market”

Dear Client:   Last week we laid out the current THC beverage landscape — which is up 74% year-over-year to $289 million in NielsenIQ-measured off-premise channels for the 52 weeks ended September 5 — and how the category is interacting with bev alc [see WSD 09-30-2026].  Continuing coverage of the webinar, hosted by Dry Atlas, Emily Williams from MRI-Simmons dug a little further into consumer insights and how the THC beverage space has evolved.  Recall, THC beverages as defined by NIQ