Boulevard Brings Space Camper’s Origin Story to Life with Comic Book Pack

Dear Client: Kansas City-based Boulevard Brewing is leaning into the galactic origins of its popular Space Camper IPA series with a forthcoming comic-book inspired pack, brand execs revealed on Duvel USA’s national sales summit virtual wholesaler meeting yesterday.  Playing to the Space Camper franchise – which has 10 SKUs and counting – comes as the brand family is Boulevard’s “no. 1 growth priority,” brand manager Adam Hall said, with brass seeing additional opportunity to grow in their Midwest home market