Heaven Hill Builds on Old Fashioned Week with Tavern Trail 

Dear Client:   Heaven Hill Brands is bringing back Old Fashioned Week for the seventh year in a row, spotlighting Elijah Craig Bourbon. The activation, running from October 9 to October 18, celebrates the classic cocktail while raising funds for hospitality workers.  Old Fashioned Week was first introduced in 2020. Initially, their thought was "let's try to get as many bars as we can" to participate, and "then it quickly became, 'well, what can we do to support the industry in