Gallo Adds NHL to Growing List of Sports Partnerships

Dear Client:   Gallo announced today that its Black Box Wines is now the official wine of the National Hockey League (NHL), striking a multiyear partnership. This partnership with the NHL builds on Gallo's growing list of sports partnerships, expanding wine's presence in more occasions.  The new partnership will be anchored by an integrated marketing platform called Wine Wednesdays, "to bring wine to one of the NHL's marquee broadcast nights of the week and make Black Box part of the viewing