Flavored Bev Alc Closing in on 15 Share of TBA

Dear Client:   Flavor is king for today's consumer, with flavored products closing in on 15% share of bev alc dollars, according to Bump Williams Consulting (BWC). Two of BWC's team members, Dan Wandel and Dave Williams, hopped on the Beernet Radio podcast this month to break down just how flavor trends are playing out in the data.  Consumer preferences are shifting at a "whiplash-like pace," according to Dan, with categories like spirits RTDs and the nascent "ade" segment contributing millions