Best Day Brewing Enters College Athletics with UVA, UW Partnerships

Dear Client: Fast-growing non-alcoholic craft brand Best Day Brewing is entering the college sports arena via two new partnerships with the University of Virginia (UVA) and University of Washington (UW) in time for college football season.  Its foray into college athletics comes as Best Day currently stands as the no. 3 brand within the craft non-alc segment, posting a 5.91% share, up 86 basis points YOY, per Nielsen scans through 8/8 shared with CBD. Best Day also ranks no. 2