What’s Winning In Flavored Alc, And What’s Next?

Dear Client: When Bump Williams Consulting’s Dan Wandel and Dave Williams joined us on Beernet Radio this month, we had plenty to catch up on in the flavored alcohol landscape. And it's no wonder, with Dan describing how consumer preferences are shifting at a “whiplash-like pace.”  That pace is showing up all over the latest numbers, as flavor closes in on 15 share of bev alc dollars, spirits RTDs continue to reshape the category and the nascent “ade” segment quickly