Convenience Remains a Brighter Spot for Craft, As IPA Nears 70 Share

Dear Client: There is perhaps no brighter spot for craft in scans nowadays -- and perhaps no more interesting channel to dig into for the segment -- than convenience. A HEALTHIER STORY IN CONVENIENCE. The channel still isn’t craft’s biggest -- craft did just over $1.6 billion in convenience in 2025 Circana scans versus $2.4 billion in food, and is tracking at $974 million this year through August 9 in convenience versus $1.4 billion in food YTD -- but convenience