Garage Beer, Liquid Death Ask America to Pee for a Cause

Dear Client: Garage Beer is back with its latest marketing gag, and it’s brought some company this time, as the beer brand is “crossing streams” with Liquid Death in a pee-fueled campaign to save water from thirsty AI data centers. Yep, believe it or not, the two brands say they’ve found a solution to the water problem caused by these data centers, which can reportedly use up to 5 million gallons of water a day to keep their servers cool