Athletic Enters NFL with Giants, Jets and MetLife Stadium Deal

Dear Client: As fall football brand partnerships start to roll in, this will perhaps be among the biggest in craft: Athletic Brewing Company announced today it has entered into a new multi-year contract with MetLife Stadium, where it will become a non-alcoholic beer partner of the New York Giants and New York Jets NFL teams. The partnership marks Athletic’s “first formal sponsorship of two professional football teams and a professional football stadium” and is “a major step in the company’s