Diageo Overhauls U.S. Go-To-Market to Jumpstart N.A. Turnaround

Dear Client: Yesterday was a busy one for Diageo. Alongside its fiscal 2026 results, the company used its Capital Markets Day to unveil a sweeping strategic overhaul touching nearly every part of the business… So, there’s lots to get to. Our sister publication, Wine & Spirits Daily, began breaking down the company's broader strategic overhaul yesterday, and will continue covering the event in the days ahead.  But for now, in BBD, we wanted to focus on what’s in store for