Beer’s Declines Continue in Scans, But Same Growth Stories Persist

Dear Client: The down weeks drag on for beer in Circana MULC scans, with category dollars dropping 1.1% and volume falling 2.2% in the latest weekly read to July 12. It marks the fourth consecutive week of declines for beer, and the 13th week of negative trends in the last 15. Put another way, beer has managed just two positive weeks since the start of Q2. As a result, longer-term trends continue to soften. Beer dollars are now down 0.5%