Lawson’s Test-and-Learn Year for Innovations

Dear Client: A few years after taking over the helm at Lawson’s Finest Liquids, CEO Adeline Druart is treating 2026 as a test-and-learn year for innovations.  Recall, the company sat out (for the most part) introducing any new innovations for about a year and a half to put focus on building out their new markets in North Carolina and Virginia, and to double down on other offerings like their prior 12-pack and 19.2 oz. innovations.  Now, the brand is leaning