Memorial Day Ads Deliver Plenty of Eye-Poppers

Dear Client: With Memorial Day weekend upon us, we once again took our annual spin through weekly ads around the country to see how retailers are pricing up beer (and any bev alc in a can) ahead of the first big summer selling occasion.  ABOUT 5% OF BEER SALES WE'RE TALKING ABOUT HERE. While readers of BBD hardly need reminding that Memorial Day is a major beer holiday, Jefferies analyst Kaumil Gajrawala recently put some numbers behind it, noting the