Deutsch Family W&S “Innovating with Intent”

Dear Client:  Earlier this year Deutsch Family Wine & Spirits relaunched its Redemption Whiskey brand with new packaging and a higher proof bourbon, prompted by a trademark dispute with Diageo's Bulleit whiskey [see WSD 04-07-2026].  Your editor recently caught up with Deutsch evp of sales Wade Grote to learn more about the Redemption relaunch along with other recent innovation. RETHINKING REDEMPTION. You may recall, the trademark dispute was first filed in 2017, and after a mixed verdict from a jury