Scans Stay Soft Despite Cinco

Dear Client: We pointed out last week that beer’s been sluggish in scans to start Q2, and looking at the latest week of Circana data to May 10, that same sluggishness holds true.  Indeed, despite a pair of occasions (Cinco de Mayo and Mother’s Day) falling in the latest week, there wasn’t much positivity at the high-level peek. BEER DOWN 3.1% IN LATEST WEEK, BEV ALC DOWN 2.2%. Beer dollars dropped 3.1% in the latest week, marking the fifth straight