Jim Gets Candid on Reviving Boston’s Sluggish Brands

Dear Client: Off the back of announcing its innovative glow-in-the-dark, lightbulb-shaped RTD innovation, LYTT, Boston Beer chief Jim Koch shared more from the stage at Goldman Sachs Global Staples Forum yesterday about behind the scenes work to turn around other core beyond beer brands in company’s portfolio, Truly and Twisted Tea. TRULY’S WORLD CUP MOMENT AT RETAIL. Asked about the opportunity this summer’s big events present for the beer category, Jim brought big expectations back down to earth. “I don’t