New Yuengling Ad Campaign Flips the Script to Build Overall Brand Equity

Dear Client: As nearly 200-year-old Pennsylvania craft brewer D.G. Yuengling & Son continues its westward expansion of its classic Northeast brand, it’s recognizing the need to build brand equity among consumers who might not be familiar with it.  Cue Yuengling’s first major ad campaign from agency RPA “that centers on the Yuengling brand rather than its individual beers – a strategy the agency pitched when it won the account by deviating from the brief,” per AdAge.  “Everybody in this business