Avenue 8: The (Organic, Expensive) Diet Coke of Spirit RTDS

Dear Client: We’ve seen female-centered craft beer brands gain momentum as of late (Beer Girl, and yes, Girl Beer). Now, Texas-based Avenue 8 is taking a female-focused approach to its premium spirit RTD line that founder Tiffany Jones originally created for women over 40, but has proven popular among LDA college students, too.  Coming up on cycling its first year in market after first launching DTC (Avenue 8 hit Total Wine and other indie retailers in Texas around August), the