Dogfish Turns Up “Music Month” With More Dead, Big On-Prem Push

Dear Client: April has long been a key moment for Dogfish Head, anchored by Record Store Day and the brand’s ties to music. But this year, the brewer is turning things up a notch. Now formalized as a full-blown “Music Month” within Boston Beer's planning calendar – one of two dedicated Dogfish windows each year, alongside its summer “Shark Month” in July – Dogfish is stacking programming across April, from national on-premise activations to live music partnerships, while stoking new