Dear Client: We're not out of the woods, as Summer has yet to start. But as we go into the Easter weekend, the latest Circana scanner data for the supermarket plus c-stores universe for the year-to-date period ending March 22 shows total beer up 1.2% in dollars (up 2% in c-stores!) but still in negative territory on volume, down 0.5% in cases. Pricing/mix shift continues to do the heavy lifting. Here's what's driving the numbers so far this year. SEGMENT
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