The Big Convergence Has Arrived: A Look Back, and What it Means

We’ve been writing about the convergence of beer, wine and spirits distribution as a slow-burn structural trend for years. At our Beer, Wine & Spirits Summit in January, we explored the category blurring reshaping the industry from the retail shelf to the supplier. That conversation has now gone from theoretical to visceral — and it all came together in the span of a day.  On Friday, March 20, three seismic distribution developments all hit the industry on the same day,