Peering Into ’25 BA Packaging: 24-Packs Grow, Cans Dominate, Liquor Channel Stumbles

Dear Client: Brewers Association staff economist Matt Gacioch is back with his annual deep dive into BA-defined packaged craft performance, and the dive into ’25 surfaces a few clear takeaways: cans continue tightening their grip on the category, liquor stores are losing ground as a craft “stronghold,” and perhaps most surprising, only one major pack format grew last year for BA-defined craft. Indeed, let’s start with the biggest surprise from the report… 24-PACKS THE ONLY FORMAT GROWING. 24-packs of BA-defined